7Summits Travel — Corporate
Methodology

3 framework yang membuat output kami repeatable.

Setiap engagement masuk 3 framework yang sama — bukan ad-hoc per event. 5-Pillar Design™ untuk struktur, BOTS™ untuk pricing transparency, dan Outcome ROI Framework untuk justifikasi budget ke management.

3 named framework
4.9(105 review)
Framework 01

5-Pillar Corporate Outing Design™

Framework sequential 5-tahap untuk men-translate brief HR jadi corporate event yang outcome-driven. Setiap pilar adalah prerequisite untuk pilar berikutnya — tidak bisa skip ke venue (Pillar 3) tanpa objective (Pillar 1) clear dulu.

Tiap pilar punya owner internal — single point of accountability. Kalau ada gap di Pillar 5 (measurement), bukan finger-pointing antara field ops vs program designer.

Baca artikel framework lengkap
  1. 01

    Objective Alignment

    Translate vague brief ("bonding seru") jadi articulated objective dengan measurable outcome.

    Discovery brief 60–90 menitStakeholder alignment docPre-event baseline survey

    Owner

    Sinta — Head of Strategy

  2. 02

    Audience Mapping

    Demographic, fitness/mobility, dietary, religious, cultural diversity, first-timer vs repeat.

    Audience profile matrixParallel activity track planDietary + accessibility plan

    Owner

    Sinta + Amelia

  3. 03

    Venue & Logistics Curation

    Venue picked by objective+audience, bukan dari katalog. Logistics + risk + medical proximity built-in.

    2 alternative venue dengan trade-off matrixLogistic flow docRisk register

    Owner

    Tio — Field Ops Lead

  4. 04

    Activity Architecture

    Activity di-frame untuk hit outcome — bukan random fun. Energy curve + parallel tracks by audience.

    Program flow 30-min granularityMC + facilitator briefBackup indoor plan

    Owner

    Amelia — Senior Program Designer

  5. 05

    Outcome Measurement

    Pre-event baseline + post-event 1-week survey + 6-month retention check. ROI delta yang CFO bisa relate.

    Post-event reportNPS + engagement deltaROI reconciliation untuk HR → finance

    Owner

    Putri — Client Success Lead

Framework 02

Bandung Outing Tier System™

BOTS

Market corporate outing Bandung tidak transparent soal tier. Vendor advertise "paket murah" tanpa context — apakah Rp 1.2 jt/pax atau Rp 2.4 jt/pax sama-sama "murah"?

BOTS adalah 4-tier classification dari 400+ event yang kami delivered. Bukan "tier lebih tinggi = lebih baik" — tier yang fit kebutuhan = optimal. Quarterly refresh 50 pax di Bespoke = waste budget. Executive offsite 12 C-suite di Foundation = under-deliver.

Detail tier breakdown lengkap

Foundation

Rp 1.5–2.5 jt/pax

Fit: Quarterly bonding 30–80 pax, 1-day refresh, team building basic

Venue typical: Villa standard, outdoor camp Lembang/Ciwidey

Includes signature: Premium F&B, video documentation, branded merch

Elevated

Rp 2.5–4.5 jt/pax

Fit: Annual employee gathering 80–200 pax, 2D1N standard

Venue typical: Resort tier-2/3, villa premium, eco-lodge

Includes signature: Professional MC, photo+video, themed dinner, awarding

Signature

Rp 4.5–7 jt/pax

Fit: Corporate gathering premium 100–300 pax, 3D2N

Venue typical: Hotel berbintang Lembang, premium villa cluster

Includes signature: Live band, gala dinner, customized swag, drone aerial

Bespoke

Rp 7 jt+/pax

Fit: Executive offsite C-suite 8–25 pax, leadership retreat

Venue typical: Heritage villa private, eco-lodge eksklusif, helicopter access

Includes signature: Private chef, executive coach, white-glove concierge

Framework 03

Outcome ROI Framework

Pertanyaan paling sering HR dapat dari finance/CFO: "Why corporate outing 250 juta?" Tanpa framework justifikasi, jawaban biasanya soft ("bonding tim", "engagement") yang gak quantifiable.

Framework ini convert soft outcome jadi financial impact yang CFO bisa relate.

Artikel lengkap dengan case calculation

Sample ROI calculation — 100 pax annual gathering

Event investment

Rp 250 jt

Elevated tier · 2D1N

Attrition reduction

10%

Pre vs post 12-month

Retention saving

Rp 720 jt

10% × 100 × Rp 8 jt × 9 bulan

Net ROI

2.9×

Itu angka yang bisa di-report ke CFO. Bukan "tim seru".

Penting

Sequential, bukan parallel.

Vendor lain biasa skip Pillar 1 (objective) dan langsung ke Pillar 3 (venue) karena venue adalah yang HR tanya pertama. Hasilnya: venue cantik, activity random, outcome zero. Kami menolak design event tanpa briefing objective dulu — walaupun client urgent.

Brief lo mau lewat framework ini?

Free 15-menit discovery call. Kami brief lewat 5-Pillar, suggest tier yang fit, dan kasih draft ROI framework — semua sebelum kontrak.

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